Bertha.ai Review (2025): Your WordPress AI Best Friend?

Okay, stop what you’re doing. You know that feeling when you’re staring at a blank WordPress editor, the cursor is blinking mockingly, and your brain just refuses to produce a single coherent sentence? I live there. Or at least, I used to. The endless tab-switching between my WordPress dashboard, a separate AI writer, a stock photo site, and my keyword research tool was driving me absolutely bonkers. Then I stumbled upon Bertha.ai, and honestly, everything changed.

So, What is This Thing, REALLY?

Think of Bertha as an AI assistant that moved into your WordPress website. It’s not some external tool you have to copy and paste from. It’s a plugin that adds a little “Bertha” button right inside your page and post editor. You click it, and suddenly you have access to a powerful suite of content creation tools. At first, I was skeptical. Another AI writer? The market is flooded. But the promise of never having to leave my dashboard to write a draft, find a headline, or even create a featured image was too good to ignore. It’s designed specifically for people who *live* in WordPress, and you can feel that focus in every part of its design.

It’s not just about writing blog posts. It has models for product descriptions if you run a WooCommerce store, landing page copy, ad copy, and a bunch of other specific marketing tasks. The real “aha!” moment for me was realizing it’s less of a “writer” and more of a “workflow solution.”

The Tools That Actually Made Me Say “Whoa”

Let’s get into the nitty-gritty. What can you actually DO with this thing? I was expecting a simple text generator, but it’s way more than that. Here are the features that have become part of my daily routine.

• Bertha Chat: This is my brainstorming buddy. Before I write a post, I open the chat and start firing off questions. “Give me 10 blog post ideas about sustainable cat toys.” “What are some common frustrations of freelance writers?” It’s like having a marketing expert on call 24/7, right inside WordPress.
• AI Image Generator: THIS IS A GAME CHANGER. I used to spend way too much time (and money) on stock photo sites looking for the perfect featured image. Now, I just type a description like “A photorealistic image of a person looking stressed while staring at a laptop in a dimly lit room” and Bertha creates it. I can drop it directly into my media library. It’s insane.
• Long Form Content Writer: This is the workhorse. You give it a brief, outline a few sections, and it generates a full first draft. Is it perfect? No. But it gets me 70-80% of the way there in minutes, saving me hours of staring at a blank page.
• 40+ Specialized Templates: Need a compelling call-to-action? A list of benefits for a product? An AIDA framework outline? There’s a template for that. These are incredibly useful for getting unstuck on specific parts of a page.

Putting Bertha to Work: A Real-World Test

Theory is great, but how does it actually perform? I decided to build a new affiliate review post from scratch using only Bertha.ai. Here’s how it went down:

1. The Idea (Chat): I asked Bertha Chat for “5 niche affiliate product ideas for home office workers.” It suggested an ergonomic mouse. Perfect.
2. The Outline (Long Form): I used the long-form writer’s “Outline” feature. I input my target keyword and a brief description. It spat out a logical post structure: Intro, What is it, Key Features, Pros & Cons, Who is it for, Verdict.
3. The Draft (Long Form): I fed the outline back into the long-form writer, and it generated over 1,200 words for the first draft. I still needed to edit, add my personal voice, and fact-check, but the bulk of the work was done.
4. The Image (Image Generator): I prompted the image generator: “A sleek, futuristic ergonomic mouse on a clean white desk next to a keyboard.” Bam. Instant featured image. No stock photo sites needed. The whole process took about 45 minutes instead of the usual 3-4 hours.

What ‘Jobs’ Can You Hire Bertha.ai For?

I like to think of tools not by their features, but by the “jobs” I can hire them to do. Here’s what’s on Bertha’s resume:

• Being My 24/7 Brainstorming Partner: When I’m out of ideas, Bertha’s Chat feature is my go-to for new angles, titles, and outlines. It breaks through creative blocks instantly.
• Automating My First Drafts: I hire Bertha to do the heavy lifting of getting words on the page. It’s not the final author, but it’s the world’s best writing intern.
• Acting as My On-Demand Graphic Designer: The image generator is a lifesaver. I hire it to create blog post images, social media graphics, and even small icons on the fly.
• Speeding Up My WooCommerce Product Listings: For my e-commerce friends, Bertha is brilliant at writing compelling product descriptions and benefit bullet points that actually sell.

My Journey from Tab-Switcher to Integrated Creator

My content creation process used to be a chaotic mess. I’d have my WordPress editor open in one tab, Jasper in another for AI writing, Surfer SEO for optimization, and Canva or a stock site for images. It was a constant, distracting dance between windows. I was skeptical that a single plugin could replace all that. When I first installed Bertha.ai, I just poked at the templates. “Cute,” I thought. The ‘Aha!’ moment came when I was on a tight deadline. I had to get a post up, and I just didn’t have the energy to do the multi-tab dance. I decided to give Bertha a real shot. I used the chat to outline, the long-form writer to draft, and the image generator for the art. It all happened inside one browser tab. The feeling of flow was incredible. The new reality is that my workflow is now 90% contained within WordPress. Bertha isn’t just a tool I use; it’s a part of my dashboard, a fundamental piece of how I create content now.

The Good, The Bad, and The AI

Look, no tool is perfect. As much as I adore Bertha, let’s have a real heart-to-heart about where it shines and where it could use a little polish.

The Good Stuff

• ✅ Unbeatable WordPress Integration: I can’t say this enough. It feels like a native part of WordPress, not a bolted-on afterthought. This is its superpower.
• ✅ The Image Generator is Worth the Price Alone: Seriously. The convenience of creating and inserting unique, relevant images without leaving the editor is just… *chef’s kiss*.
• ✅ Surprisingly Versatile Chat: I expected a gimmick, but the chat feature has become my go-to for brainstorming, outlining, and even writing tricky little snippets of copy.

What I’d Change

• ❌ Long-Form Output Needs Editing: The long-form content generator is great for first drafts, but it’s not a “one-and-done” solution. You will absolutely need to edit for flow, tone, and accuracy. Don’t be lazy!
• ❌ Can Feel a Bit Overwhelming at First: With so many templates and features packed into a small interface, there’s a slight learning curve to figure out which tool is best for which task.

Is Bertha Your New Best Friend, Or…?

• You, The WordPress Blogger/Creator: Oh my gosh, yes. If you spend your days inside the WordPress dashboard, Bertha will feel like it was built specifically for you. It will save you an unbelievable amount of time.
• You, The WooCommerce Store Owner: Absolutely. The ability to quickly generate product descriptions, benefits, and ad copy from right within the product editor is a massive efficiency boost.

While I found it to be an absolute beast for long-form blog posts and generating quick marketing copy, I’d probably still reach for a more specialized tool for short-form ad copy for a huge campaign where I need 50 variations. Bertha is a master of all trades inside WordPress, but if your *only* job is writing, say, Google Ads, a dedicated tool might give you more focused options. For 95% of content creators, Bertha is more than enough.

• But, You’ll Probably Hate It If…: You don’t use WordPress. I mean, this is its whole thing. If you’re using Squarespace, Wix, or a custom-coded site, this plugin is obviously not for you. Also, if you want an AI that requires zero human editing, you’re not going to find it here (or anywhere, really).

Answering Your Burning Questions

I get it, you’re curious. Here are the questions you’re probably yelling at your screen right now, answered.

The Final Verdict: Should You Hire Bertha?

Remember that feeling of being stuck, staring at the blinking cursor in a sea of open tabs? I don’t miss it. At all. Bertha.ai solved a problem I didn’t even realize was my biggest bottleneck: workflow chaos. It brought all the essential tools for content creation under one roof—my WordPress dashboard. It’s not just another AI writer; it’s a new, more efficient, and frankly more fun way to create content for your website.

If you use WordPress and you create content, just try it. Stop the tab-dancing. Stop the copy-paste madness. Give Bertha a shot and see how it feels to have an AI co-pilot right where you need it most. You have nothing to lose but a whole lot of frustration.

How Does It Stack Up? Bertha vs. The World

Look, I’m obsessed, but maybe you have different needs. Here’s a super quick rundown of the other big players and who they’re for. This is how they stack up against Bertha’s all-in-one WordPress approach.